While UPG may be new by name, its foundation has been in the making for over a decade.

Our story began with Body Upgrade, founded by UPG CEO Jake Davis over a decade ago with one mission: to make world-class fitness and nutrition coaching accessible to anyone in need, not just those who can afford high-end services, but especially those who can’t, yet frequently need it most. His goal was simple but powerful — bring expert-level, results-driven coaching to people who were often left out due to cost.

Since then, Body Upgrade has transformed the health and lives of thousands across the United States, the United Kingdom, and Canada. With a team of certified coaches, a proven system, and a track record built through working with every type of body and fitness level — including deep partnerships with veterans, military personnel, police, and fire communities — we’ve delivered powerful, lasting results.

Our approach has helped improve, and in many cases reverse, conditions like type II diabetes, autoimmune issues, and chronic inflammation through strategic nutrition and intelligent, safe training. Clients have reduced their reliance on medication, managed stress more effectively, balanced demanding work and family lives, and recovered from injuries and surgeries with strength and confidence.

The needs may vary, but the mission stays the same: real results for real people. UPG was created to bring that same transformation to the corporate world.

We’ve seen what’s missing — companies want healthier, more energized teams, but they’re unsure how to make it happen. Employees want to improve their health but often lack the time, support, or financial means. Government programs and even health insurance programs are not even close to solving this problem, but your company can help solve this problem by working with UPG.

That’s the real opportunity.

By partnering with UPG, corporations can take action where other systems have failed. You can offer your teams something they truly need — expert coaching, guidance, and support — without adding to HR’s plate. It’s fully tax-deductible, requires zero effort on your part, and delivers a measurable, lasting impact on your team’s performance and well-being.

We’ve drawn on over a decade of experience, proven results, and real-world insight to build a system that delivers at scale, for your company and any company.

UPG isn’t a gamble. It’s a proven solution finally built for the people who need it most.